101K
Followers
Platform
Skincare & Makeup
Niche
Abib
Brand
01 · Overview
Abib, a Korean skincare brand expanding into Western markets, needed credible exposure among engaged skincare enthusiasts. We matched them with @skincare.ninja — a 101K-follower creator with a loyal, niche skincare community — for authentic tutorial-style content introducing Abib's K-beauty line.
Campaign results
- High engagement rate driven by a loyal, niche skincare community
- Strong product trust built through authentic, tutorial-style content
- Significant exposure for Abib's K-beauty line to a Western audience
- Increased brand discovery among skincare enthusiasts aged 18–35
- Boosted website traffic and conversion potential from a highly purchase-intent audience
Campaign content
Watch the creative in action
@skincare.ninja for Abib